Collaborators:
American Mountain Guides Association (AMGA), Jean Spencer, Jeb Tilly

About the Project:
The American Mountain Guides Association (AMGA) is a 501(c)(3) educational non‐profit that is dedicated to supporting the American mountain guiding community. Their mission is to inspire and support a culture of American mountain craft. Working with SHIFT strategy, we launched a new brand platform for the organization. The project featured a new brand identity with an extensive logo/badge system for their certification programs.

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